Offer, audience, credibility, calls to action and friction in the customer journey.
Mobile
Usability and layout
Navigation, readability, tap targets, forms and responsive behavior.
Search
SEO fundamentals
Indexing controls, titles, descriptions, headings, internal links, schema and local relevance.
Technical
Performance and health
HTTPS, obvious errors, heavy assets, caching signals and broken-resource risks.
Content
Coverage and intent
Missing service information, weak pages, duplication and opportunities to be more useful.
Deliverable
Priorities, not panic.
Findings are organized by impact and effort so the business can address the most important items first. Automated checks support the review, but recommendations are not copied blindly from a score.
Good candidates
When an audit is worth doing.
Before redesign
Avoid carrying problems forward
Identify what should be preserved, rebuilt, redirected or removed.
Low lead volume
Find conversion friction
Review whether visitors understand the offer and can take the next step.
Search problems
Check the foundation
Look for blocking settings, weak metadata, poor structure or missing coverage.
Send the existing website.
Include the URL in the planner and we’ll begin with the right review.