Website Plans & Pricing Explained

BERNSTEIN DIGITAL / PLAN GUIDE

Understand the plan.
Know what you’re paying for.

Website design, ongoing care, local SEO and LeadOS each do a different job. Start here to compare them in plain English, see the published starting prices and learn what gets defined before checkout.

ONE-TIME WEBSITE BUILD

Five website options.
One clear purpose.

Website design is a one-time build fee. The plan you choose depends on how many unique pages and features the project needs—not whether the color palette looks expensive. Exact pages, revisions, deliverables, timeline and ownership are written into your individual proposal.

Landing Page

$799

One responsive page, a clear contact action and 1 revision round.

Get a quote
A clean first impression

Starter

$1,250starting / once

Best for a small business that needs a professional online home and a clear way to be contacted.

Included: up to 3 pages · 2 revision rounds

What this tier is designed to include

  • Mobile-friendly custom-styled layout
  • Home, key service information and a way to contact you
  • Basic page titles and readable structure
  • Launch checklist and basic handoff

Needs separate scope or purchase

  • Full copywriting, photography or branding
  • Booking engines, e-commerce or custom databases
  • Domain, ongoing hosting/care and monthly SEO
Plan a Starter website ↗
Most popular starting point

Business

$2,500starting / once

Best for a growing local company with several services and a stronger need for inquiries.

Included: up to 6 pages · 2 revision rounds

What this tier is designed to include

  • Everything in a Starter-style foundation
  • Distinct service pages and clearer conversion paths
  • Quote/contact form planning and service areas
  • Gallery or customer-supplied proof content sections
  • More deliberate local search page architecture

Needs separate scope or purchase

  • Custom software and advanced integrations
  • Large copywriting or photo packages
  • Domain, ongoing hosting/care and monthly SEO
Plan a Business website ↗
More depth, more strategy

Premium Experience

$4,500+starting / once

Best for companies with multiple services, locations, audiences or more complex presentation needs.

Typical planning range: 8–12 pages

What this tier is designed to include

  • Deeper planning and a tailored page hierarchy
  • Cinematic visuals, refined motion, advanced navigation and interactive front-end features
  • Expanded services, location and conversion content
  • Case study, gallery or campaign-ready page structure
  • Responsive/reduced-motion design and integration discovery

Needs separate scope or purchase

  • Custom app development, e-commerce or large booking systems
  • Paid third-party services or special integrations
  • Domain, ongoing hosting/care and monthly SEO
Plan a Premium website ↗

Custom Platform

Custom quote

Advanced software, custom databases, APIs, integrations and engineering quoted separately. Black Hills Tire Guide is our affiliated example.

Discuss platform engineering

Planning descriptions, not an instant binding quote: Page counts above are typical example ranges, not hard included entitlements or signed promises. The final agreement specifies exact page count, included revisions, content responsibilities, accessibility needs, legal pages, features, integrations, deadlines, deposit/refund terms and launch support. The public listed amounts are starting prices; a project may cost more if the approved scope is larger.

CUSTOM PLATFORM / SEPARATE ENGINEERING

Beyond premium design: engineered to do real work.

Black Hills Tire Guide is our affiliated example of a custom web platform—not a $4,500 website with unlimited software included. Each feature below requires its own technical scope, implementation estimate, testing and ongoing support agreement.

Advanced site functions

Dynamic databases and catalogs

Quoted

Schema design, imports, updates, filters, search and maintenance.

API integrations and licensed data

Quoted

Provider contracts, API calls, rate limits, sync jobs, error handling and usage charges.

Customer portals and dashboards

Quoted

User accounts, permissions, reports, private data and secure access.

Operations and automation

Custom workflows and AI

Quoted

Software architecture, automation, provider costs, safety checks and usage limits.

Bookings, commerce and payments

Quoted

Provider subscriptions, transactional integrations, checkout and legal review needs.

Infrastructure, security and care

Quoted

Hosting, data storage, backups, logging, monitoring, testing and ongoing maintenance.

Every quote separates: one-time web design, one-time software engineering, external/vendor costs, ongoing provider usage, hosting and support. We do not activate a custom-platform checkout before the written technical proposal is approved.

OPTIONAL, RECURRING SERVICES

Keep it running. Help people find it.

A website build is not automatically a monthly hosting or SEO subscription. Monthly plans are separate agreements with their own clearly stated limits, responsibilities and start dates.

Managed Hosting & Website Care

Hosting is the technical place your website lives online. Care covers an agreed set of maintenance and support tasks; it does not mean unlimited edits.

Essential

$49/mo

Managed hosting oversight, updates, backups and basic support in an agreed maintenance plan.

Managed Care Plus

$99/mo

Expanded maintenance and content assistance with a defined level of recurring attention.

Priority

Custom quote

More frequent maintenance and changes, priority support, subject to written response and task limits.

Local SEO

Search Engine Optimization helps the right people understand and find relevant pages in search. Results vary; no ranking or lead quantity is guaranteed.

Foundation

$299/mo

Core site/local visibility improvements and search-relevant service content planning.

Growth

$599/mo

Broader targeting for services and locations, additional content and more active optimization.

Market Growth

Custom quote

Larger ongoing content/visibility program for more competitive or multi-location growth goals.

LEADOS / SOFTWARE — NOT YET FOR PURCHASE

LeadOS is a different product.

LeadOS is being built as software to help businesses research potential opportunities, organize their pipeline and prepare reviewed outreach drafts. These are internal planning tier assumptions only—not approved public subscriptions, activated AI usage entitlements or Stripe checkout offers.

Core · $399/mo*Planned 1 seat; model assumption up to 500 prospect records for research.
Growth · $699/mo*Planned 3 seats; model assumption up to 1,500 prospect records.
Partner · $1,499/mo*Planned 10 seats; model assumption up to 5,000 prospect records.

*Illustrative planning references. No live subscription, contact allowance, provider quota, AI capability, sending or support entitlement is approved by displaying these figures. Learn how LeadOS works in the fictional LeadOS sales demonstration.

BEFORE YOUR PURCHASE

The questions worth asking.

Does the $799 landing page include hosting and SEO every month?

No. The $799 starting point is for a one-time landing-page build. Hosting and monthly SEO are separate services, selected only if included in the written order.

Do I have to choose an expensive tier to get a beautiful design?

No. Visual style is flexible. Cost primarily follows the agreed number of distinct pages, complexity, content, features and integrations. You can choose a look from the portfolio gallery.

Will my website automatically rank first on Google or bring in a specific number of customers?

No. No rankings, leads or income are guaranteed. SEO projects are based on measurable work and realistic expectations.

How does a sale or checkout work?

First we understand your needs and prepare a written scope and final quote. For website builds, we invoice 50% of the approved project total upfront and the remaining 50% after your review and before public launch. At the starting prices, that is $399.50 + $399.50 for Landing Page, $625 + $625 for Starter, or $1,250 + $1,250 for Business. Premium and Custom Platform are quoted individually. Hosting, SEO, taxes and third-party expenses are itemized separately, and refund/cancellation details are stated in the agreement before payment. Customer-controlled Stripe self-service checkout for the LeadOS rep platform is planned but not yet live; this page does not collect payments.

What happens with domain names, content, e-commerce or complicated integrations?

They are listed separately in the proposal. Domain registration, premium media, content writing, online stores, booking engines, custom software, paid plugins and third-party fees are not presumed included.

READY TO DISCUSS YOUR PROJECT?

Tell us what you actually need.

No surprise checkout, no guessed scope, no pressure to buy extras.

Start your website plan ↗